Independent Niche Tour Company - For sale by expressions of interest

Niche Tour Company - Neutral Bay NSW 2089

POA

This business stands out among other tour providers by being a dominant tour operator offering German-speaking tours. They benefit from having well-trained tour guides, fluent in both German and English, which eliminates the need for translators and results in a more personable experience for their travelling guests.

It is equally unusual to find tour providers who operate on the scale of this provider due to their ability to offer tours in three states and their access to most National Parks. They also extend their reach by working with partner providers in other states, combining tour packages with these partners depending on arrival and departure destinations, and creating combined itineraries.

The business has developed relationships with European wholesalers. By having these strong relationships the business can market directly to their core clients in areas such as Switzerland, Austria and Germany. This reduces the need for major domestic sales and reduces any uncertainty of future bookings and tours.

The business holds all National Parks permits in NSW, NT, and most National Parks in QLD. Holding commercial permits to National Parks in several states is unique with tour providers, a characteristic positioning this business at the forefront of it’s market.

This opportunity would be ideal for a family, or two to three business partners, looking for an owner-operator business with strong income potential. Equally, it would suit other tour operators looking to add attractions, cultural experience, geographic diversity and access to German speaking clients to their business.

The business may also be ideal for individuals with a strong work ethic who are looking for a lifestyle opportunity in a different industry – for example, someone currently working in mining may find this opportunity exciting and rewarding.

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Quick Facts

• Operator of small-group day tours and extended, fully accommodated tour modules.

• Well-defined systems, established fleet and trained bilingual tour guides.

• FY16 turnover approx $1.4 million.

• Holds National Parks permits in NSW, NT and QLD.

• Established local and international booking networks - solid pipeline of forward bookings.

Customers and Markets

Clients targeted are primarily German speaking, however tours are available in both German and/or English. German-speaking modules account for approximately 90% of tours conducted.

The typical age range of guests is between 50 and 70 years old. This age range is consistent with the baby boomer generation (youngest turning 52 in 2016 and oldest turning 70 in 2016). This generation is of significant size and demand for holidays and, as a result, tours, is expected to remain strong for years to come.

Expressions of Interest

Expressions of Interests are sought from interested parties by 31 August 2017. Parties interested should contact JPAbusiness for more information, including a detailed Information Memorandum relating to the business.

People

The business has 10 staff including the owner and their partner. Staff are employed on a mostly casual/part-time basis due to the seasonal nature of the business. The business has one full-time reservation agent, five seasonal tour guides and two skippers. Their ongoing commitment, knowledge of the business and understanding of Australian geography enhances the reputation of the business and the experience of the clientele. 

Point of Difference

This business stands out among other tour providers by being a dominant tour operator offering German-speaking tours. They benefit from having well-trained tour guides, fluent in both German and English, which eliminates the need for translators and results in a more personable experience for their travelling guests.

It is equally unusual to find tour providers who operate on the scale of this provider due to their ability to offer tours in three states and their access to most National Parks. They also extend their reach by working with partner providers in other states, combining tour packages with these partners depending on arrival and departure destinations, and creating combined itineraries.

The business has developed relationships with European wholesalers. By having these strong relationships the business can market directly to their core clients in areas such as Switzerland, Austria and Germany. This reduces the need for major domestic sales and reduces any uncertainty of future bookings and tours.

Financial Performance

Tour revenue for FY16 was approximately $1.4m. Revenue has shown improvement in the past few years with advance bookings already surpassing the 2015/2016 season.

As of October 2016, the business had accepted ~$1.4m in advance bookings, and management expects an additional $0.2m–$0.3m of bookings to be accepted this financial year.

Assuming a cancellation rate of 1%, based on prior year completed tour sales, adjusted FY17 revenue is expected in excess of $1.6m.

Location

The business is headquartered in the main shopping district of Neutral Bay in Sydney’s lower north shore, close to many quality shops, restaurants and cafes. These well-located premises are only 1.5km from Sydney’s CBD, however, the business being flexible in nature, it can be easily relocated upon ownership transfer if required. 

Important Information for Prospective Purchasers:

All information in this document is of a general nature only and not exhaustive. Interested parties should conduct their own due diligence and feasibility assessments. The Vendor of Niche Tour Company, and advisers, JPAbusiness, are not liable for any loss or damages associated with reliance on this information or the Expressions of Interest process.

JPAbusiness Pty Ltd operating under Principal Business Agents License No. 1710192

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