Bluewire Media CEO and co-founder Toby Jenkins is JPAbusiness's special guest blogger this week.
Here Toby shares his 5 Minutes Per Day LinkedIn Marketing Plan:
One of the most common fears with social media is that it will take up an enormous amount of time.
There is no doubt that when done without a strategic purpose and without the daily execution disciplines and structures in place, it certainly could end up that way. [Please download our free Social Media Planning Template if you'd like to build your own.]
Today I really wanted to share with you a daily discipline specifically for LinkedIn.
LinkedIn is so much more than just a digital Rolodex! Here is a Daily 5 Minute Plan that I learned from our Social Media Advisor Selina Power, to generate more leads in LinkedIn.
3 Minutes – Check Who’s Viewed Your Profile. These are all potential leads or current connections who have viewed your LinkedIn profile recently. If these people are not a sales lead, employee or employer yet, then they may be in the near future. Click on those people’s accounts and send them an invitation to connect with you, adding a custom message letting them know you noticed that they viewed your profile and explaining what you could add to the connection. For me, for example, this is the sharing of social media news and ideas.
2 Minutes – Share some value adding content. If you have written or read a blog post recently that you think would be useful to your professional connections, then place this on your profile. You can add this to your profile by clicking the add media button which is represented by a square with a plus symbol. Then share this content to all of the relevant LinkedIn Groups that you are connected with.
It is as simple as that!
Hopefully this helps you to grow your LinkedIn leads and connections while turning a daunting scenario into a manageable habit. Again, if you're interested in formulating a strategy for your business, please download our free Social Media Planning Template.
Bluewire Media is a web strategy consulting firm and home of the Web Strategy Planning Template which has been downloaded over 10,000 times by small and large businesses alike.
Related eBook: How your online presence affects business value